Coaching Selling Beyond the ProductTM (Coaching SBP)
Coaching SBP provides the tools, structure, and guidance to turn workshop learning into sustained leadership performance.
What It Is
Coaching SBP is a targeted program designed for frontline managers, teamleaders, and executives. It teaches leaders how to:
- Recognize and coach to the six stages of the SBP framework.
- Provide real-time feedback on discovery, engagement, and credibility-building behaviors.
- Use coaching conversations to elevate both skills and outcomes.
The program is flexible and can be delivered as a stand-alone module, or as an integrated follow-up to a team’s SBP workshop.
Talk to Us About Coaching SBP
Download the Coaching SBP Overview
Outcomes
By the end of this program, leaders will be equipped to coach, reinforce, and embed improved sales behaviors across their teams.
Gain confidence in coaching to the SBP framework in real sales contexts.
Strengthen team performance by reinforcing discovery, guided questioning, and credibility skills.
Learn how to model the behaviors they expect from their teams.
Sustain the impact of SBP beyond the classroom by embedding it into pipeline reviews, account planning, and customer call debriefs.